PRE-SEASONED TUNA
ISLAND ENTREPRENEURS
A can of tuna — what could be more common and zithromax australia buy taken for granted? But something’s up in the tuna aisle, discount viagra cialis sale where variations on this old theme are proliferating.
First there were “tuna kits” — teeny cans of prepared tuna salad, complete with crackers. Then there was tuna in shelf-stable, vacuum-packed pouches instead of cans. Then vacuum-packed, precooked tuna steaks appeared (to be followed, this month by Bumble Bee brand’s new Prime Fillet — precooked whole chicken breasts in vacuum packaging).
Now, seasoned tunas are the latest thing — and one brand of these is making its debut in Hawai’i, the brainchild of two Island women.
Tuna with shoyu; tuna with lemongrass, lime and ginger; and tuna in spicy chili oil are the first three products to be released by Kitty Sullivan Wo and Louvette Fowler under their new Catch & Harvest brand. With Wo’s connection to Foodland stores — she’s the daughter of founder Maurice Sullivan and sister of Foodland president Jenai Wall — the products are exclusive to that chain for now. The tunas were introduced at a special price of 2 cans for $3, and sampling has been taking place in O’ahu Foodland stores.
Though the products will be introduced elsewhere after an initial test marketing here, the flavors were specifically developed to appeal to Hawai’i palates, Wo said. She said that to keep costs down, some manufacturers can poorer grades of tuna, but their aim is to produce a high-quality product with no chemical additives — just real food.
Our criteria for all our products is going to be that it’s something different, something high- quality, something we would want to eat and serve to our families, and something we can bring in at a reasonable cost,” said Wo as she watched Foodland corporate chef Keoni Chang whip up a spicy pate he invented using the tuna in chili oil.
The flavored-tuna idea came to the two women — old friends — as they were mulling over ideas for starting a business together. Wo lives here and Fowler in San Diego, so they wanted an idea that could be marketed in the Islands and on the Mainland. Fowler’s husband manages a tuna-canning operation in Asia, and she noticed that flavored tunas are common in Asia. At that time, except for imported Italian tuna in tomato sauce, flavored tunas were little known in the U.S.
BIG-BRAND COMPETITION
However, the big fishes of the tuna world — Starkist and Bumble Bee among them — had the same idea. Late last year, Bumble Bee began test-marketing a Tuna Sensations line in three seasonings: spicy Thai chili, sundried tomato & basil, and lemon & pepper. They’re packaged in 5-ounce portions in easy-open foil-top cans (about $2.50) and are being sold as healthful, low-calorie snack or lunch food. Starkist has its pouch-packed Tuna Creations in flavors such as lemon-pepper, teriyaki and cheapest uk zithromax hickory-smoked in both fillets (about $4) and flaked tuna (about $2.75).
In a side-by-side tasting at The Advertiser, the Catch & Harvest tunas fared well against the national brands, with generally truer and more assertive flavors; the lemongrass, lime and ginger flavor was praised as “light and crisp.” Starkist’s line was less impressive, the flavors so light as to be almost undetectable, except for the lemon & pepper, which reminded one taster of soap. Starkist’s teriyaki tuna fillet was unappetizing both in color (a drab taupe) and texture (dry and hard), but several tasters liked the smoked tuna, suggesting it would be good with cheese and crackers. Bumble Bee’s spicy Thai chili yielded first sweetness and then mild spice, with quite a bit less heat than the Catch & Harvest spicy chili oil flavor.
At Foodland, 90-year-old Hinae Okinaka was the very first customer to taste the chili-spiked tuna, and she liked it. “I’d buy this,” she said. “Tastes good. Not too hot.”
Seasoned tunas are being touted as something you can eat as is or use as an ingredient. For a launch party for Bumble Bee’s Sensations line, food consultant Joie Warner created a Southeast Asian-style spring roll with the lemon and pepper flavor, a little fish sauce, sugar and lundsorganic.com free samples levitra professional lime juice, and lots of fresh vegetables and herbs. (See the recipe at www.bumblebee.com.)
Here are a couple of chef Chang’s recipes using Catch & Harvest seasoned tunas.
TUNA PATE WITH CHILI, CILANTRO AND SCALLIONS
In a bowl, allow the cream cheese to soften at room temperature. Drain and reserve most of the oil from the tuna with chili in oil; remove the whole chilies from the can (these can be used for garnish or discarded). Place the tuna in the bowl with the cream cheese; add remaining ingredients, and mix ingredients into a slightly chunky paste. Arrange in serving dish or bowl.
Garnish with fresh Chinese parsley leaves, a pinch of chili flakes or cracked pepper, a sprinkle of sea salt and a drizzle of sesame oil. Serve with pita wedges, crackers or bread slices
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SALAD OF TUNA WITH LEMONGRASS, LIME AND GINGER
In a bowl, combine tuna, tomatoes, edamame, aburage, and basil or mint. In a cup measure, whisk together lime juice and website link olive oil, and flavor with garlic, salt and pepper. Dress salad; taste and adjust seasonings.
Makes 4 servings.
Reach Wanda A. Adams at wadams@honoluluadvertiser.com.
http://the.honoluluadvertiser.com/article/2007/Jan/31/il/FP701310355.html
BACK
A can of tuna — what could be more common and taken for granted? But something’s up in the tuna aisle, cialis buy decease where variations on this old theme are proliferating.
First there were “tuna kits” — teeny cans of prepared tuna salad, buy viagra viagra complete with crackers. Then there was tuna in shelf-stable, vacuum-packed pouches instead of cans. Then vacuum-packed, precooked tuna steaks appeared (to be followed, this month by Bumble Bee brand’s new Prime Fillet — precooked whole chicken breasts in vacuum packaging).
Now, seasoned tunas are the latest thing — and one brand of these is making its debut in Hawai’i, the brainchild of two Island women.
Tuna with shoyu; tuna with lemongrass, lime and ginger; and tuna in spicy chili oil are the first three products to be released by Kitty Sullivan Wo and Louvette Fowler under their new Catch & Harvest brand. With Wo’s connection to Foodland stores — she’s the daughter of founder Maurice Sullivan and sister of Foodland president Jenai Wall — the products are exclusive to that chain for now. The tunas were introduced at a special price of 2 cans for $3, and sampling has been taking place in O’ahu Foodland stores.
Though the products will be introduced elsewhere after an initial test marketing here, the flavors were specifically developed to appeal to Hawai’i palates, Wo said. She said that to keep costs down, some manufacturers can poorer grades of tuna, but their aim is to produce a high-quality product with no chemical additives — just real food.
Our criteria for all our products is going to be that it’s something different, something high- quality, something we would want to eat and serve to our families, and something we can bring in at a reasonable cost,” said Wo as she watched Foodland corporate chef Keoni Chang whip up a spicy pate he invented using the tuna in chili oil.
The flavored-tuna idea came to the two women — old friends — as they were mulling over ideas for starting a business together. Wo lives here and Fowler in San Diego, so they wanted an idea that could be marketed in the Islands and on the Mainland. Fowler’s husband manages a tuna-canning operation in Asia, and she noticed that flavored tunas are common in Asia. At that time, except for imported Italian tuna in tomato sauce, flavored tunas were little known in the U.S.
BIG-BRAND COMPETITION
However, the big fishes of the tuna world — Starkist and Bumble Bee among them — had the same idea. Late last year, Bumble Bee began test-marketing a Tuna Sensations line in three seasonings: spicy Thai chili, sundried tomato & basil, and lemon & pepper. They’re packaged in 5-ounce portions in easy-open foil-top cans (about $2.50) and are being sold as healthful, low-calorie snack or lunch food. Starkist has its pouch-packed Tuna Creations in flavors such as lemon-pepper, teriyaki and hickory-smoked in both fillets (about $4) and flaked tuna (about $2.75).
In a side-by-side tasting at The Advertiser, the Catch & Harvest tunas fared well against the national brands, with generally truer and more assertive flavors; the lemongrass, lime and ginger flavor was praised as “light and crisp.” Starkist’s line was less impressive, the flavors so light as to be almost undetectable, except for the lemon & pepper, which reminded one taster of soap. Starkist’s teriyaki tuna fillet was unappetizing both in color (a drab taupe) and texture (dry and hard), but several tasters liked the smoked tuna, suggesting it would be good with cheese and crackers. Bumble Bee’s spicy Thai chili yielded first sweetness and then mild spice, with quite a bit less heat than the Catch & Harvest spicy chili oil flavor.
At Foodland, 90-year-old Hinae Okinaka was the very first customer to taste the chili-spiked tuna, and she liked it. “I’d buy this,” she said. “Tastes good. Not too hot.”
Seasoned tunas are being touted as something you can eat as is or use as an ingredient. For a launch party for Bumble Bee’s Sensations line, food consultant Joie Warner created a Southeast Asian-style spring roll with the lemon and pepper flavor, a little fish sauce, sugar and lime juice, and lots of fresh vegetables and herbs. (See the recipe at www.bumblebee.com.)
Here are a couple of chef Chang’s recipes using Catch & Harvest seasoned tunas.
TUNA PATE WITH CHILI, CILANTRO AND SCALLIONS
In a bowl, allow the cream cheese to soften at room temperature. Drain and reserve most of the oil from the tuna with chili in oil; remove the whole chilies from the can (these can be used for garnish or discarded). Place the tuna in the bowl with the cream cheese; add remaining ingredients, and mix ingredients into a slightly chunky paste. Arrange in serving dish or bowl.
Garnish with fresh Chinese parsley leaves, a pinch of chili flakes or cracked pepper, a sprinkle of sea salt and a drizzle of sesame oil. Serve with pita wedges, crackers or bread slices.
SALAD OF TUNA WITH LEMONGRASS, LIME AND GINGER
In a bowl, combine tuna, tomatoes, edamame, aburage, and basil or mint. In a cup measure, whisk together lime juice and olive oil, and flavor with garlic, salt and pepper. Dress salad; taste and adjust seasonings.
Makes 4 servings.
Reach Wanda A. Adams at wadams@honoluluadvertiser.com.
http://the.honoluluadvertiser.com/article/2007/Jan/31/il/FP701310355.html
BACK
A can of tuna — what could be more common and taken for granted? But something’s up in the tuna aisle, viagra generic shop where variations on this old theme are proliferating.
First there were “tuna kits” — teeny cans of prepared tuna salad, for sale complete with crackers. Then there was tuna in shelf-stable, vacuum-packed pouches instead of cans. Then vacuum-packed, precooked tuna steaks appeared (to be followed, this month by Bumble Bee brand’s new Prime Fillet — precooked whole chicken breasts in vacuum packaging).
Now, seasoned tunas are the latest thing — and one brand of these is making its debut in Hawai’i, the brainchild of two Island women.
Tuna with shoyu; tuna with lemongrass, lime and ginger; and tuna in spicy chili oil are the first three products to be released by Kitty Sullivan Wo and Louvette Fowler under their new Catch & Harvest brand. With Wo’s connection to Foodland stores — she’s the daughter of founder Maurice Sullivan and sister of Foodland president Jenai Wall — the products are exclusive to that chain for now. The tunas were introduced at a special price of 2 cans for $3, and sampling has been taking place in O’ahu Foodland stores.
Though the products will be introduced elsewhere after an initial test marketing here, the flavors were specifically developed to appeal to Hawai’i palates, Wo said. She said that to keep costs down, some manufacturers can poorer grades of tuna, but their aim is to produce a high-quality product with no chemical additives — just real food.
Our criteria for all our products is going to be that it’s something different, something high- quality, something we would want to eat and serve to our families, and something we can bring in at a reasonable cost,” said Wo as she watched Foodland corporate chef Keoni Chang whip up a spicy pate he invented using the tuna in chili oil.
The flavored-tuna idea came to the two women — old friends — as they were mulling over ideas for starting a business together. Wo lives here and Fowler in San Diego, so they wanted an idea that could be marketed in the Islands and on the Mainland. Fowler’s husband manages a tuna-canning operation in Asia, and she noticed that flavored tunas are common in Asia. At that time, except for imported Italian tuna in tomato sauce, flavored tunas were little known in the U.S.
BIG-BRAND COMPETITION
However, the big fishes of the tuna world — Starkist and Bumble Bee among them — had the same idea. Late last year, Bumble Bee began test-marketing a Tuna Sensations line in three seasonings: spicy Thai chili, sundried tomato & basil, and lemon & pepper. They’re packaged in 5-ounce portions in easy-open foil-top cans (about $2.50) and are being sold as healthful, low-calorie snack or lunch food. Starkist has its pouch-packed Tuna Creations in flavors such as lemon-pepper, teriyaki and hickory-smoked in both fillets (about $4) and flaked tuna (about $2.75).
In a side-by-side tasting at The Advertiser, the Catch & Harvest tunas fared well against the national brands, with generally truer and more assertive flavors; the lemongrass, lime and ginger flavor was praised as “light and crisp.” Starkist’s line was less impressive, the flavors so light as to be almost undetectable, except for the lemon & pepper, which reminded one taster of soap. Starkist’s teriyaki tuna fillet was unappetizing both in color (a drab taupe) and texture (dry and hard), but several tasters liked the smoked tuna, suggesting it would be good with cheese and crackers. Bumble Bee’s spicy Thai chili yielded first sweetness and then mild spice, with quite a bit less heat than the Catch & Harvest spicy chili oil flavor.
At Foodland, 90-year-old Hinae Okinaka was the very first customer to taste the chili-spiked tuna, and she liked it. “I’d buy this,” she said. “Tastes good. Not too hot.”
Seasoned tunas are being touted as something you can eat as is or use as an ingredient. For a launch party for Bumble Bee’s Sensations line, food consultant Joie Warner created a Southeast Asian-style spring roll with the lemon and pepper flavor, a little fish sauce, sugar and lime juice, and lots of fresh vegetables and herbs. (See the recipe at www.bumblebee.com.)
Here are a couple of chef Chang’s recipes using Catch & Harvest seasoned tunas.
TUNA PATE WITH CHILI, CILANTRO AND SCALLIONS
In a bowl, allow the cream cheese to soften at room temperature. Drain and reserve most of the oil from the tuna with chili in oil; remove the whole chilies from the can (these can be used for garnish or discarded). Place the tuna in the bowl with the cream cheese; add remaining ingredients, and mix ingredients into a slightly chunky paste. Arrange in serving dish or bowl.
Garnish with fresh Chinese parsley leaves, a pinch of chili flakes or cracked pepper, a sprinkle of sea salt and a drizzle of sesame oil. Serve with pita wedges, crackers or bread slices.
SALAD OF TUNA WITH LEMONGRASS, LIME AND GINGER
In a bowl, combine tuna, tomatoes, edamame, aburage, and basil or mint. In a cup measure, whisk together lime juice and olive oil, and flavor with garlic, salt and pepper. Dress salad; taste and adjust seasonings.
Makes 4 servings.
Reach Wanda A. Adams at wadams@honoluluadvertiser.com.
http://the.honoluluadvertiser.com/article/2007/Jan/31/il/FP701310355.html
BACK
A can of tuna — what could be more common and taken for granted? But something’s up in the tuna aisle, best viagra medical where variations on this old theme are proliferating.
First there were “tuna kits” — teeny cans of prepared tuna salad, complete with crackers. Then there was tuna in shelf-stable, vacuum-packed pouches instead of cans. Then vacuum-packed, precooked tuna steaks appeared (to be followed, this month by Bumble Bee brand’s new Prime Fillet — precooked whole chicken breasts in vacuum packaging).
Now, seasoned tunas are the latest thing — and one brand of these is making its debut in Hawai’i, the brainchild of two Island women.
Tuna with shoyu; tuna with lemongrass, lime and ginger; and tuna in spicy chili oil are the first three products to be released by Kitty Sullivan Wo and Louvette Fowler under their new Catch & Harvest brand. With Wo’s connection to Foodland stores — she’s the daughter of founder Maurice Sullivan and sister of Foodland president Jenai Wall — the products are exclusive to that chain for now. The tunas were introduced at a special price of 2 cans for $3, and sampling has been taking place in O’ahu Foodland stores.
Though the products will be introduced elsewhere after an initial test marketing here, the flavors were specifically developed to appeal to Hawai’i palates, Wo said. She said that to keep costs down, some manufacturers can poorer grades of tuna, but their aim is to produce a high-quality product with no chemical additives — just real food.
Our criteria for all our products is going to be that it’s something different, something high- quality, something we would want to eat and serve to our families, and something we can bring in at a reasonable cost,” said Wo as she watched Foodland corporate chef Keoni Chang whip up a spicy pate he invented using the tuna in chili oil.
The flavored-tuna idea came to the two women — old friends — as they were mulling over ideas for starting a business together. Wo lives here and Fowler in San Diego, so they wanted an idea that could be marketed in the Islands and on the Mainland. Fowler’s husband manages a tuna-canning operation in Asia, and she noticed that flavored tunas are common in Asia. At that time, except for imported Italian tuna in tomato sauce, flavored tunas were little known in the U.S.
BIG-BRAND COMPETITION
However, the big fishes of the tuna world — Starkist and Bumble Bee among them — had the same idea. Late last year, Bumble Bee began test-marketing a Tuna Sensations line in three seasonings: spicy Thai chili, sundried tomato & basil, and lemon & pepper. They’re packaged in 5-ounce portions in easy-open foil-top cans (about $2.50) and are being sold as healthful, low-calorie snack or lunch food. Starkist has its pouch-packed Tuna Creations in flavors such as lemon-pepper, teriyaki and hickory-smoked in both fillets (about $4) and flaked tuna (about $2.75).
In a side-by-side tasting at The Advertiser, the Catch & Harvest tunas fared well against the national brands, with generally truer and more assertive flavors; the lemongrass, lime and ginger flavor was praised as “light and crisp.” Starkist’s line was less impressive, the flavors so light as to be almost undetectable, except for the lemon & pepper, which reminded one taster of soap. Starkist’s teriyaki tuna fillet was unappetizing both in color (a drab taupe) and texture (dry and hard), but several tasters liked the smoked tuna, suggesting it would be good with cheese and crackers. Bumble Bee’s spicy Thai chili yielded first sweetness and then mild spice, with quite a bit less heat than the Catch & Harvest spicy chili oil flavor.
At Foodland, 90-year-old Hinae Okinaka was the very first customer to taste the chili-spiked tuna, and she liked it. “I’d buy this,” she said. “Tastes good. Not too hot.”
Seasoned tunas are being touted as something you can eat as is or use as an ingredient. For a launch party for Bumble Bee’s Sensations line, food consultant Joie Warner created a Southeast Asian-style spring roll with the lemon and pepper flavor, a little fish sauce, sugar and lime juice, and lots of fresh vegetables and herbs. (See the recipe at www.bumblebee.com.)
Here are a couple of chef Chang’s recipes using Catch & Harvest seasoned tunas.
TUNA PATE WITH CHILI, CILANTRO AND SCALLIONS
In a bowl, allow the cream cheese to soften at room temperature. Drain and reserve most of the oil from the tuna with chili in oil; remove the whole chilies from the can (these can be used for garnish or discarded). Place the tuna in the bowl with the cream cheese; add remaining ingredients, and mix ingredients into a slightly chunky paste. Arrange in serving dish or bowl.
Garnish with fresh Chinese parsley leaves, a pinch of chili flakes or cracked pepper, a sprinkle of sea salt and a drizzle of sesame oil. Serve with pita wedges, crackers or bread slices.
SALAD OF TUNA WITH LEMONGRASS, LIME AND GINGER
In a bowl, combine tuna, tomatoes, edamame, aburage, and basil or mint. In a cup measure, whisk together lime juice and olive oil, and flavor with garlic, salt and pepper. Dress salad; taste and adjust seasonings.
Makes 4 servings.
Reach Wanda A. Adams at wadams@honoluluadvertiser.com.
http://the.honoluluadvertiser.com/article/2007/Jan/31/il/FP701310355.html
BACK
A can of tuna — what could be more common and taken for granted? But something’s up in the tuna aisle, cialis generic healing where variations on this old theme are proliferating.
First there were “tuna kits” — teeny cans of prepared tuna salad, complete with crackers. Then there was tuna in shelf-stable, vacuum-packed pouches instead of cans. Then vacuum-packed, precooked tuna steaks appeared (to be followed, this month by Bumble Bee brand’s new Prime Fillet — precooked whole chicken breasts in vacuum packaging).
Now, seasoned tunas are the latest thing — and one brand of these is making its debut in Hawai’i, the brainchild of two Island women.
Tuna with shoyu; tuna with lemongrass, lime and ginger; and tuna in spicy chili oil are the first three products to be released by Kitty Sullivan Wo and Louvette Fowler under their new Catch & Harvest brand. With Wo’s connection to Foodland stores — she’s the daughter of founder Maurice Sullivan and sister of Foodland president Jenai Wall — the products are exclusive to that chain for now. The tunas were introduced at a special price of 2 cans for $3, and sampling has been taking place in O’ahu Foodland stores.
Though the products will be introduced elsewhere after an initial test marketing here, the flavors were specifically developed to appeal to Hawai’i palates, Wo said. She said that to keep costs down, some manufacturers can poorer grades of tuna, but their aim is to produce a high-quality product with no chemical additives — just real food.
Our criteria for all our products is going to be that it’s something different, something high- quality, something we would want to eat and serve to our families, and something we can bring in at a reasonable cost,” said Wo as she watched Foodland corporate chef Keoni Chang whip up a spicy pate he invented using the tuna in chili oil.
The flavored-tuna idea came to the two women — old friends — as they were mulling over ideas for starting a business together. Wo lives here and Fowler in San Diego, so they wanted an idea that could be marketed in the Islands and on the Mainland. Fowler’s husband manages a tuna-canning operation in Asia, and she noticed that flavored tunas are common in Asia. At that time, except for imported Italian tuna in tomato sauce, flavored tunas were little known in the U.S.
BIG-BRAND COMPETITION
However, the big fishes of the tuna world — Starkist and Bumble Bee among them — had the same idea. Late last year, Bumble Bee began test-marketing a Tuna Sensations line in three seasonings: spicy Thai chili, sundried tomato & basil, and lemon & pepper. They’re packaged in 5-ounce portions in easy-open foil-top cans (about $2.50) and are being sold as healthful, low-calorie snack or lunch food. Starkist has its pouch-packed Tuna Creations in flavors such as lemon-pepper, teriyaki and hickory-smoked in both fillets (about $4) and flaked tuna (about $2.75).
In a side-by-side tasting at The Advertiser, the Catch & Harvest tunas fared well against the national brands, with generally truer and more assertive flavors; the lemongrass, lime and ginger flavor was praised as “light and crisp.” Starkist’s line was less impressive, the flavors so light as to be almost undetectable, except for the lemon & pepper, which reminded one taster of soap. Starkist’s teriyaki tuna fillet was unappetizing both in color (a drab taupe) and texture (dry and hard), but several tasters liked the smoked tuna, suggesting it would be good with cheese and crackers. Bumble Bee’s spicy Thai chili yielded first sweetness and then mild spice, with quite a bit less heat than the Catch & Harvest spicy chili oil flavor.
At Foodland, 90-year-old Hinae Okinaka was the very first customer to taste the chili-spiked tuna, and she liked it. “I’d buy this,” she said. “Tastes good. Not too hot.”
Seasoned tunas are being touted as something you can eat as is or use as an ingredient. For a launch party for Bumble Bee’s Sensations line, food consultant Joie Warner created a Southeast Asian-style spring roll with the lemon and pepper flavor, a little fish sauce, sugar and lime juice, and lots of fresh vegetables and herbs. (See the recipe at www.bumblebee.com.)
Here are a couple of chef Chang’s recipes using Catch & Harvest seasoned tunas.
TUNA PATE WITH CHILI, CILANTRO AND SCALLIONS
In a bowl, allow the cream cheese to soften at room temperature. Drain and reserve most of the oil from the tuna with chili in oil; remove the whole chilies from the can (these can be used for garnish or discarded). Place the tuna in the bowl with the cream cheese; add remaining ingredients, and mix ingredients into a slightly chunky paste. Arrange in serving dish or bowl.
Garnish with fresh Chinese parsley leaves, a pinch of chili flakes or cracked pepper, a sprinkle of sea salt and a drizzle of sesame oil. Serve with pita wedges, crackers or bread slices.
SALAD OF TUNA WITH LEMONGRASS, LIME AND GINGER
In a bowl, combine tuna, tomatoes, edamame, aburage, and basil or mint. In a cup measure, whisk together lime juice and olive oil, and flavor with garlic, salt and pepper. Dress salad; taste and adjust seasonings.
Makes 4 servings.
Reach Wanda A. Adams at wadams@honoluluadvertiser.com.
http://the.honoluluadvertiser.com/article/2007/Jan/31/il/FP701310355.html
BACK
A can of tuna — what could be more common and taken for granted? But something’s up in the tuna aisle, discount viagra rx where variations on this old theme are proliferating.
First there were “tuna kits” — teeny cans of prepared tuna salad, buy viagra shop complete with crackers. Then there was tuna in shelf-stable, unhealthy vacuum-packed pouches instead of cans. Then vacuum-packed, precooked tuna steaks appeared (to be followed, this month by Bumble Bee brand’s new Prime Fillet — precooked whole chicken breasts in vacuum packaging).
Now, seasoned tunas are the latest thing — and one brand of these is making its debut in Hawai’i, the brainchild of two Island women.
Tuna with shoyu; tuna with lemongrass, lime and ginger; and tuna in spicy chili oil are the first three products to be released by Kitty Sullivan Wo and Louvette Fowler under their new Catch & Harvest brand. With Wo’s connection to Foodland stores — she’s the daughter of founder Maurice Sullivan and sister of Foodland president Jenai Wall — the products are exclusive to that chain for now. The tunas were introduced at a special price of 2 cans for $3, and sampling has been taking place in O’ahu Foodland stores.
Though the products will be introduced elsewhere after an initial test marketing here, the flavors were specifically developed to appeal to Hawai’i palates, Wo said. She said that to keep costs down, some manufacturers can poorer grades of tuna, but their aim is to produce a high-quality product with no chemical additives — just real food.
Our criteria for all our products is going to be that it’s something different, something high- quality, something we would want to eat and serve to our families, and something we can bring in at a reasonable cost,” said Wo as she watched Foodland corporate chef Keoni Chang whip up a spicy pate he invented using the tuna in chili oil.
The flavored-tuna idea came to the two women — old friends — as they were mulling over ideas for starting a business together. Wo lives here and Fowler in San Diego, so they wanted an idea that could be marketed in the Islands and on the Mainland. Fowler’s husband manages a tuna-canning operation in Asia, and she noticed that flavored tunas are common in Asia. At that time, except for imported Italian tuna in tomato sauce, flavored tunas were little known in the U.S.
BIG-BRAND COMPETITION
However, the big fishes of the tuna world — Starkist and Bumble Bee among them — had the same idea. Late last year, Bumble Bee began test-marketing a Tuna Sensations line in three seasonings: spicy Thai chili, sundried tomato & basil, and lemon & pepper. They’re packaged in 5-ounce portions in easy-open foil-top cans (about $2.50) and are being sold as healthful, low-calorie snack or lunch food. Starkist has its pouch-packed Tuna Creations in flavors such as lemon-pepper, teriyaki and hickory-smoked in both fillets (about $4) and flaked tuna (about $2.75).
In a side-by-side tasting at The Advertiser, the Catch & Harvest tunas fared well against the national brands, with generally truer and more assertive flavors; the lemongrass, lime and ginger flavor was praised as “light and crisp.” Starkist’s line was less impressive, the flavors so light as to be almost undetectable, except for the lemon & pepper, which reminded one taster of soap. Starkist’s teriyaki tuna fillet was unappetizing both in color (a drab taupe) and texture (dry and hard), but several tasters liked the smoked tuna, suggesting it would be good with cheese and crackers. Bumble Bee’s spicy Thai chili yielded first sweetness and then mild spice, with quite a bit less heat than the Catch & Harvest spicy chili oil flavor.
At Foodland, 90-year-old Hinae Okinaka was the very first customer to taste the chili-spiked tuna, and she liked it. “I’d buy this,” she said. “Tastes good. Not too hot.”
Seasoned tunas are being touted as something you can eat as is or use as an ingredient. For a launch party for Bumble Bee’s Sensations line, food consultant Joie Warner created a Southeast Asian-style spring roll with the lemon and pepper flavor, a little fish sauce, sugar and lime juice, and lots of fresh vegetables and herbs. (See the recipe at www.bumblebee.com.)
Here are a couple of chef Chang’s recipes using Catch & Harvest seasoned tunas.
TUNA PATE WITH CHILI, CILANTRO AND SCALLIONS
In a bowl, allow the cream cheese to soften at room temperature. Drain and reserve most of the oil from the tuna with chili in oil; remove the whole chilies from the can (these can be used for garnish or discarded). Place the tuna in the bowl with the cream cheese; add remaining ingredients, and mix ingredients into a slightly chunky paste. Arrange in serving dish or bowl.
Garnish with fresh Chinese parsley leaves, a pinch of chili flakes or cracked pepper, a sprinkle of sea salt and a drizzle of sesame oil. Serve with pita wedges, crackers or bread slices.
SALAD OF TUNA WITH LEMONGRASS, LIME AND GINGER
In a bowl, combine tuna, tomatoes, edamame, aburage, and basil or mint. In a cup measure, whisk together lime juice and olive oil, and flavor with garlic, salt and pepper. Dress salad; taste and adjust seasonings.
Makes 4 servings.
Reach Wanda A. Adams at wadams@honoluluadvertiser.com.
http://the.honoluluadvertiser.com/article/2007/Jan/31/il/FP701310355.html
BACK
Should you open a can of tuna and find a couple of whole chili peppers inside, best viagra pharmacy do not be alarmed. Catch & Harvest, new to the Hawaii market this month, offers tunas pre-seasoned with chilies, prostate soy sauce, or lemongrass, lime and ginger.
The tuna is processed in Vietnam and distributed locally by Hapa Haoli, USA, a partnership of Honolulu resident, Kitty Wo and Louvette Fowler [of Rancho Santa Fe], whose husband Richard heads a tuna canning operation in Asia.
Wo says the seasoned tunas make it that much easier to prepare tuna salads or other recipes — and the soy-sauce version is good just over hot rice.
Samples will be offered at Foodland stores this week: 3 to 6 p.m. today at Beretania, Kaneohe and Pearl City; 3 to 6 p.m. tomorrow at Pearl City and Ewa Beach; 3 to 6 p.m. Friday at Market City and Mililani; 11 a.m. to 2 p.m. Saturday at Market City, Beretania, Ewa Beach and Kailua; and 3 to 6 p.m. Saturday at Hawaii Kai.
The tuna is on sale at Foodland for $1.50 per 6-ounce can.
Source: Star Bulletin
http://archives.starbulletin.com/2007/01/24/features/story03.html
